For IT & Collaboration Owners
Deliver safe, secure collaboration while satisfying the needs of stakeholders across the business

For Security
Improve your risk posture with a purpose-built solution for collaboration

For Legal
Scale, orchestrate and streamline your eDiscovery process for employee collaboration
For Compliance
Establish a proactive approach to collaboration compliance and information governance

For Employee Experience
Harness insights from surveys and collaboration data to transform the employee experience

AWR-2023_human-behavior-risk-analysis-report_cover art_small
Download the Resource

The Human Behavior Risk Analysis

Learn More →


Connect Aware to the tools you already use to have all your company messaging in one place.

Our Platform

Contextual Intelligence Platform

Aware is a contextual intelligence platform that identifies and reduces risk, strengthens security and compliance, and uncovers real-time business insights from digital conversations at scale.

LEARN MORE → Learn About our AI →
Our Applications


Protect your data and your people with complete, real-time visibility and centralized control of collaboration.

Learn More →

Data Management

Take centralized control and make smarter decisions about what to keep and what to purge.

Learn More →

Search & Discover

AI-powered universal search purpose-built for collaboration. Find information and surfaces the full story—faster.

Learn More →


Automatically capture authentic human signals from modern collaboration to support your most valuable asset.

Learn More →

What's in your data?

Calculate my results →


About Aware

Our leadership, our company


Explore open roles with our remote-friendly, global team


Driving customer value, together

Press Releases

Digital workplace news and insights


How Aware customers streamline operations, reduce risk, and boost productivity


Data security partners & certifications


Get in touch with us


10 Reasons Why Aware is a Top Place to Work

Learn more →


Access reports, webinars, checklists and more.

Explore →


Explore articles devoted to enterprise collaboration, employee engagement, research & more

Explore →
Case Study Promo_2023

How Aware customers streamline operations, reduce risk, and boost productivity

Read More →

The Compounding Cost of Hoarding Data Storage Over Time

by Aware

Headlines swirl around news outlets exposing data breaches regularly and the cost of data breaches continue to increase over time. As of July 2018, IBM reports that the average cost of a data breach is $3.86 million. 

With breaches rising in prominence and expense, another concerning trend is the skyrocketing amounts of data. IDC estimates that by 2020, the digital universe will contain more than 40 zetabytes of data. 

Organizations around the globe have large datasets that come with inherent risk and liability and leaders need to proactively consider best practices when preserving and protecting data.

Why Store Data?

Organizations are required to store datasets for a period of time in order to comply with a variety of regulations such as the Health Insurance Portability and Accountability Act (HIPAA) or the Sarbanes–Oxley Act.

However, the requirement of storing data does not mean that it needs to be stored indefinitely. In 2006, the U.S. Supreme Court ruled that companies are immune in the case of litigation if they can demonstrate that they delete data based on a repeatable and predictable process in the course of conducting regular business. A data retention policy is not only a protection measure from potential lawsuits, but also saves data storage costs.

The Compounding Cost of Hoarding Too Much Data

We’ve heard of compound interest, where an asset grows in value over time. However, the compounding effect can also intensify a negative factor. Using that logic, data retained over time has the potential to compound in risk value.

More Data, More Risk

The more data you collect, the greater the risks. With a larger dataset, your organization will need to take more steps to protect that larger amount of data.

Data Storage Is Expensive

While data reduction technologies enable data compression, the cost of storing a consistently growing volume of data inevitably climbs.

Higher Data Management Costs 

Holding onto valueless and unnecessary data makes searching cumbersome and often increases a company's liability. This is true when teams are responding to litigation demands and for Subject Access Requests through the GDPR.

So how can you protect yourself, your team and your organization from these data hoarding risks and costs? It is best practice to implement data retention policies that align with your industry and unique business needs. Identify and understand all of the datatypes in your company's ecosystem and build to have a comprehensive data retention strategy for your organization.

*This article is provided for general informational purposes only, and may not reflect current law in your jurisdiction. No reader should act or refrain from acting on the basis of any information included in, or accessible through, this Post without seeking the appropriate legal or other professional advice.

Topics:Records Retention/Information Governance