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by Aware
Learn how to scale social listening for employees in large organizations.
How do you know when your employees are unhappy? How long does it take for frontline complaints to reach the boardroom? And by the time they do, is it already too late to act?
If the Great Resignation has shown us anything, it’s that too many large enterprises are out of touch with their employees. Pulse surveys don’t cut it in the always-on, digital age, when sentiment can change on a dime and goodwill evaporate with a tweet.
Organizations need to find innovative new ways to take the pulse of employee engagement in real time.
Thanks to Aware, the answer could already be at their fingertips.
Solving Your Biggest Problems Means Using Your Best Resource — Your People
According to Gartner research, 80% of employees today use workplace collaboration tools like Slack, Microsoft Teams, and Workplace from Meta. That’s a 44% increase since 2019. These platforms might have created new headaches in IT and data security departments, but they’ve created a goldmine of data for HR specialists to explore.
Collaboration tools are the solution to employee listening and people insights at scale. Every day, your people are sharing how they feel about coworkers, customers, and business initiatives. And thanks to Aware’s real-time monitoring and aggregate analytics, it’s never been easier to visualize how information flows through your organization.
Aware research reveals what employees really care about
The Positive Business Impact of Collaboration Data
Use Case 1: Reduce Employee Attrition
A large healthcare organization reduced employee attrition by analyzing collaboration data to understand why their staff quit. They discovered that a competing institution was offering cash bonuses that employees valued more than their existing benefit package. With this new insight, HR reallocated the investments they made in their people to give them what they really wanted.
Use Case 2: Improve Initiative Uptake
Another organization implemented a new tool for employees to use. By monitoring collaboration conversations, they identified pockets of influence within the company to act as champions for the tool. Additionally, it was easier to spot groups that weren’t discussing the tool and provide additional support to ensure they were adopting it and using it properly.
Use Case 3: Quickly Identify Miscalculations
Not every business decision unfolds as anticipated. A major snack and beverage retailer discovered this when a marketing event ended up making life harder for the people on the front line. Thanks to a sharp decline in collaboration sentiment, leadership was able to understand what went wrong and cancel the event before it eroded frontline confidence.
Related: How to measure employee sentiment in Slack
You Can’t Afford to Ignore Your Employees
According to data from Gallup, poorly managed environments are 50% less productive and 44% less profitable. Collaboration chatter is your finger on the pulse of your organization. Today’s employees expect businesses to be listening to them, and to respond quickly to feedback. Taking six months or more to design, deploy, and action pulse surveys doesn’t cut it in the digital age. It’s time for something different.
Teaming aggregate collaboration analysis with qualitative behavior insights creates a holistic story of what is happening within your organization. Uncover what employees really feel. Proactively expose toxicity and negative sentiment before they become a problem. Understand how your business really runs — is it a stovepipe, or a collaborative environment? Is it cohesive and working? Or are there regions or teams that are isolated from the organization as a whole?
Related: How to measure employee sentiment in Workplace from Meta
Why Employees Really Quit
Feeling disrespected at work was the top reason why 57% of employees quit a job in 2021. When workers don’t believe they’re being listened to, they vote with their feet. Tapping into the employee voice and actively listening to what your people are telling you is mission-critical to retaining top workers and attracting the best talent.
What story are your recruiters taking to market about your company as a workplace? How are you actively engaging your people and helping them to stay connected? How are you ensuring that your culture is inclusive and safe for all employees?
To get deeper insight into answering these questions and more, watch out free webinar.
Free Webinar: Unlock the Human Signals from Digital Collaboration
