Aware Goes Multilingual With Spanish Language Insights
Today’s world—and workforce—is increasingly diverse and multicultural, from globally distributed teams to employees on the frontline. The drive to better understand the needs of diverse groups, coupled with emerging demand for deeper insight into the collective pulse of the workforce, has resulted in the growing adoption of continuous listening strategies designed to capture the true voice of the employee. However, many existing solutions are only compatible with the English language, leading to unrepresentative insights and ultimately, inequitable experiences across the enterprise.
Here at Aware, we recognize that to truly understand the voice of the employee, you need access to the voice of all your employees, no matter how they communicate. Today, Aware takes a step towards that goal with the launch of the latest Aware platform update, enriching messages authored in Spanish with our Sentiment, Toxic Speech and Trending Themes models.
As always, Aware developed the new Spanish language models using a proprietary dataset of digital workplace conversations, including those conducted in other languages. The resulting outputs were carefully reviewed and hand-labeled in their original language to maintain accuracy and integrity. This targeted approach ensured we delivered the most accurate Spanish language models on the market.
By applying AI to Spanish messages, Aware now aggregates and provides users with data on how more of their employees are feeling, what is top of mind for them, what topics are trending, and whether action should be taken.
These new enhancements allow organizations to unlock more comprehensive insight into their employee base—deepening engagement, boosting productivity, and creating a more inclusive, welcoming environment.
Let’s dive into the details:
Our Spanish models are now deployed within the Spotlight and Search & Discover applications. Existing user experience will not change, as Spanish language messages are translated into English for a seamless user experience.
- Spanish in Behavior Indicators—Aware’s proprietary Behavior Indicators measure both the Sentiment (mood, feeling, emotion) and Health (safety and toxicity) of the organization. With this update, Spanish language messages are included in these aggregated metrics, allowing leaders to get a more comprehensive pulse of their multilingual employee base. These indicators are available within the Aware Spotlight application.
- Spanish Trending Themes—Also within Spotlight, Trending Themes surfaces hot topics and items that top of mind for employees. Spanish language messages are now translated and included in Trending Themes, compiling the broader employee voice into one easy-to-navigate dashboard.
- Spanish Toxic Speech Models in Search—Uncover instances of unhealthy speech originating in Spanish within collaboration tools using Aware’s fast, federated search functionality.
The decision to translate Spanish messages into our existing user interface and incorporate them into the English themes model was made for several reasons:
- Data Ethics—Translating data into a single language is considered best practice in minimizing bias in data analysis, as language plays a crucial role in shaping how we interpret and understand information. When data is collected and analyzed in multiple languages, there is increased potential for misinterpretation. For example, in many industries, separated Themes and Indicators will result in frontline vs. back-office models. Multilingual datasets are more inclusive and representative of the whole employee voice when translated into a single language.
- User Experience—Spanish volume may be low across the board, resulting in a lack of results or non-insightful themes if we were to separate the languages, causing confusion for our users. We plan to add more metadata to themes in the future, enabling us to break down the percentage of messages authored in specific languages.
- Consistency—As we continue to add support for new languages, the user experience will continue to have a cohesive, consistent feel within a single dashboard.
Spanish is the first of many additional languages the Aware platform will enrich data with to harness the power of data-driven insights.
Stay tuned for more updates, and please reach out to a member of our team to learn more.
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