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How Aware customers streamline operations, reduce risk, and boost productivity

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Artificial Intelligence Within Human Resources

by Aware

The constant buzz about artificial intelligence (AI) being on the horizon is incorrect because that horizon arrived years ago.

Google, Apple, and Amazon have been using predictive AI to guess how long your car ride will take, scan for your inbox for spam, and allow you to have conversations with Siri and Alexa.

AI has a growing presence in our personal lives, so naturally, AI is now entering the workplace. It is up to HR to work with AI for the benefit of the company and their employees.

At a startup or an enterprise, workplace culture can make or break a company.

The level of connection that Human Resources has with the sentiment of its employees is imperative to a successful company. In the last few years we have witnessed a correlation between company success with employee sentiment at the company. AI has begun to be the tool that HR uses to get a peek into the true culture of a firm.

Human resource professionals are tasked with tapping into the lifeblood of an organization; they are expected to know the true culture of a company and true sentiment of its employees. However, HR professionals often don’t have the time nor bandwidth necessary to keep a constant pulse on company culture. Instead, they often resort to periodic, companywide surveys, with the results coming to light months later – eliminating the ability to react to immediate employee concerns.


By leveraging AI, HR professionals can pour over a vast amount of information in a fraction of the time.

Imagine providing a talented HR professional with the capability to not only see important patterns over time, but to anticipate opportunities and challenges and address them proactively. They no longer need to rely on antiquated, annual surveys as they now have access to real-time, relevant information that affects the culture of the organization.

“We think of machine learning and AI as an increasingly capable decision support tool for HR professionals. No machine can ever replace human judgment, but judgment can better informed than it is today using tools that AI provides,” said Greg Moran, COO of Aware.

Consider These Real World Examples: 

  • In the Wall Street Journal article, What’s on Your Mind? Bosses Are Using Artificial Intelligence to Find Out, the author discusses the role AI is playing in HR and streamlining the process of information gathering. Companies that implement AI are utilizing the processing speed of machines to collect information and make decisions based off the data.

  • Another common headline is the proliferation of the toxic “bro culture” in the workplace. The Wall Street Journal article Inside Nike, a Boys-Club Culture and Flawed HR details the shortcomings of Nike’s Human Resources department on addressing and mitigating culture risks. This is a perfect example of how AI can help. Specifically, by leveraging Aware’s AI-infused compliance and culture monitoring capabilities, Nike could have better understood the brewing culture and identified key individuals for HR intervention before the situation escalated into a headline.

  • Even historically laissez-faire organizations have been affected with HR-related headlines. In March, Reuters reported that 100 Google employees were organizing to combat cyber bullying amongst employees. The group wants better defined rules for internal forums, better enforcement of the rules, and protection for targeted employees. With the appropriate AI-driven governance platform in place, leaders in the organization would be able to pick up the sentiment of these hostile messages and tackle the issue in real-time.

HR departments can obtain structured, real-time data like no other time in history.

“Machine learning and AI hold the promise of being a capability and force multiplier for HR – empowering them immensely at an increasing rate of efficiency,” said Moran. “Who wouldn’t want that?”

No longer do HR professionals need to analyze thousands of employee surveys to understand company culture or sentiment, instead AI can gather, interpret, and conclude this information with accuracy and speed.

The ability to have real-time data on company health and how employees are interacting in a collaborative space allows for issues to be addressed in real-time.


Aware's AI-infused governance solution offers a way to keep a pulse on employee behavior and sentiment.

With Aware, organizations eliminate the cumbersome task of collecting vast amounts of data and filtering out the inappropriate behavior, instead leveraging AI capabilities to make more efficient and impactful decisions. This provides HR professionals robust and timely information that they can use to make decisions within their role.

At Aware, it’s something we like to call, Culture Protection.

Topics:Employee ExperienceArtificial Intelligence/Machine Learning