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How to Reframe Collaboration Tool ROI — Without Increasing Your Workload

by Aware HQ

IT leaders hold the key to unlocking real business value and revolutionizing the future of work

What have the last few years looked like for your IT department? For many businesses, the overnight expansion of collaboration tools to drive remote work fundamentally changed the role of IT leadership forever.

The first challenge was implementation and adoption. Then legal and infosec wanted assurances that collaboration tools were safe and secure. Was sensitive data protected? Were company policies and procedures being followed? Did the tools enable eDiscovery or comply with regulatory oversight? You might still be grappling with answers to those questions today.

From simple solutions that kept the business running during the pandemic, collaboration tools are rapidly becoming a major liability. They are increasingly complex and expensive to run, not cheaper and easier. But love or hate them, collaboration platforms are here to stay.

What Does Collaboration ROI Look Like?

A lot has been written about the value of collaboration tools to the enterprise. Collaborative companies are five times more likely to be high-performing. Deloitte calculated that collaboration saved time equivalent to $1660 per employee, per year. Collaboration also improved output quality to the tune of $2500 per employee annually.

These numbers sound great on paper — and there’s no denying the positive business impact of collaboration platforms — but could you quantify that data for your organization? If requested, could you demonstrate to your C-suite the value of collaboration tools?

Aware helps IT leaders to effortlessly extract that value metric. Collaboration tools are goldmines of behavior insights. That includes quantitative data like how many users are active on each platform. How much time employees spend in collaboration. When message volumes peak and fall. These insights can prove incredibly powerful when businesses want to tap into how collaboration happens and when to best disseminate messages through the organization.

That isn’t the limit to collaboration insights either. Quantitative data becomes even more insightful when enriched with qualitative insights gained from listening to the voice of employees. Industry-leading sentiment analysis from Aware helps organizations to understand not only the when and where and how, but the what and why of collaboration.

Who do you know in your organization that would care about that data? And what value would they ascribe to surfacing disengagement and toxicity before they manifested in low productivity and high turnover?

How Collaboration Tools Solve Major Business Challenges

Every day, your employees are sending out signals. The average Slack user posts 200 messages per week. Aware helps organizations to gain insights from those messages using aggregate sentiment analysis. Natural language processing (NLP) designed and trained for short-form collaboration messages produces best-in-class results for a complete, holistic overview of what your employees are thinking and feeling.

That means no more excruciatingly slow and unreliable pulse surveys. No more uncertainty about which initiatives are working and which have fallen flat. And no more scrambling to understand what went wrong after good employees walk out the door.

Retention is top of mind for executives across all industries as we transition to a post-pandemic future of work. Some of the world’s most powerful CEOs rely on Aware to help them see what’s happening with their employees. They want this data in hand at all times. The IT leader who can present it to their board is locking in the value and the ROI of their collaboration investments by demonstrating the wider business impact of the data it contains.

As the owner of collaboration tools, IT leaders are uniquely placed to access the data they contain, extrapolate insights, and deliver them to other departments and executives within their organization. IT leaders alone have the power to drive innovation and increase ROI across the board using this game-changing technology.

Watch our video on how to Unlock the Human Signals from Digital Collaboration to get more insight into the value of collaboration metrics for HR and people leaders. Discover how IT departments can take charge and lead their organizations into the future.New call-to-action

 

Topics:Data ManagementEnterprise Collaboration