We now have a game plan in place to address employee reactions to impactful changes in the business.
Director, Internal Communications
A large utility’s company corporate communications department had no process in place to identify and address negative employee sentiment regarding recent leadership changes.
They decided to implement Aware's Spotlight and Signal applications. Using these applications, the corporate communications team set up alerts for aggregate shifts in employee emotion. Spotlight’s dashboard allowed them to gain a continuous pulse on conversation activity and engagement by surfacing hot topics on a daily, weekly and monthly basis. Signal helped the communications team surface conversations around key words tied to their new leaders and initiatives tied to these changes.
The company now feels more comfortable understanding employee reaction to their corporate announcements. These insights helped their communications team quickly shift their objectives to better support employee needs.
Improved Company Culture
Employees who feel heard are 4.6x more likely to feel empowered to do their best work.
Improved Change Management
65% of companies are ‘somewhat ineffective’ or worse at introducing change caused by strategic initiatives.
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