Detecting Changes in Employee Sentiment Around New Leadership

Their Story

A large utility’s company corporate communications department had no process in place to identify and address negative employee sentiment regarding recent leadership changes.

They decided to implement Aware's Spotlight and Signal applications. Using these applications, the corporate communications team set up alerts for negative and positive shifts in employee emotion. Spotlight’s dashboard allowed them to gain a continuous pulse on conversation activity and engagement by surfacing hot topics on a daily, weekly and monthly basis. Signal helped the communications team surface conversations around key words tied to their new leaders and initiatives tied to these changes.

The company now feels more comfortable understanding employee reaction to their corporate announcements. These insights helped their communications team quickly shift their objectives to better support employee needs.