Learning How Internal Communications Resonate with Employees

Their Story

A large energy company relied solely on their collaboration platform to share internal campaigns and initiatives. They lacked a formal system to observe employee engagement and sentiment surrounding their internal campaigns and initiatives.

By implementing Aware’s Spotlight application, they gained daily, real-time insight into external events their employees were discussing, internal campaign success and an overall pulse check of their collaboration platform groups. With Aware’s AI and NLP processing models, they could quickly judge sentiment, allowing their communications team to make smarter decisions regarding when and what to communicate and change across an organization level.

Through Aware, the company gained the ability to efficiently report on the success of their internal campaigns – and most importantly, were able to preserve their positive workplace environment.